Northern Cancer Foundation

Branding Challenge:

Branding Challenge:

Northern Cancer Foundation wished to address an image clarity problem with a distinctive brand that would provide an easily recognizable image, promote its purpose and set it apart from other cancer fundraising organizations.



The design of a crane in flight symbolizes NCF’s commitment and pursuit to support cancer research and programs.
The geometric shapes and lines reflect the characteristics of a paper-folded crane.

The colour scheme uses a soft palette to convey care and compassion.

The typography promotes an informal and approachable personality to the logo.