Creative Matters

Website Video: Engage, inform and entertain to win over your visitors

If your website is like most, your home page has a high bounce rate. 

This is likely due to the fact that there is no compelling reason to keep the visitor on your home page.

An effective way to increase visitor engagement is adding an informative video to your home page.

A recent survey stated:

"71% of consumers say that videos leave a positive impression of a company."

Engaging and entertaining

Videos are engaging. Most people prefer to watch videos than take the time to read through website content. Videos are like "coffee breaks" for the eyes. We all have busy schedules. It's much easier to sit back, be informed and entertained by an audio visual presentation to help us better understand what you want us to know about you.

Videos allow you to summarize what your are about, have to offer and why you are better – in a compelling way. It's also a great way to express your organization's brand values, as well as client and employee testimonials.

Videos will encourage your visitors to stay longer – increasing the probability of browsing through your website.

Sharable and memorable

Videos allow you to share your message by leveraging your social media networks, as well as allowing visitors to share your videos – increasing exposure and promotion of your organization beyond the limitations of your website. Video social sharing services like Vimeo and YouTube provide even more opportunity for promotion.

Video is a great way to differentiate your brand in a competitive marketplace. Take a look at your competitors. How many are currently using video to promote their company, product or service on their website? If the answer is few to none, embrace this competitive advantage to ensure your website stands apart from the competition.

Still not sure? Visit a website that does not have a promotional video. Then go to their competitor's website that does. Which company was the most compelling and likely to remember?

Visit our website at: provides comprehensive creative solutions for website development and video production. Our projects start with comprehensive project consultation to ensure our team will deliver the best solution that's custom fit for your organization. We employ popular content management systems utilizing the latest responsive frameworks.

Paul Gomirato is President and Creative Director of PG Creative.
A 35+ year veteran in the creative services field, he is responsible for overseeing standards of excellence in creative development and production, account management and client relations, as well as new media services development and integration.